Competitor
Verified.Me
"Verified.Me, by SecureKey Technologies Inc., is the new and secure way to help you verify your digital identity, so you can quickly get access to the services and products you want online, in person and on the phone."
CycurID · 2022
Imme: identity verification, reimagined
- Overview
- A mobile KYC app that lets people onboard with partnered businesses inside a closed, secure ecosystem, so their personal data stays safe even if a partner's systems are breached.
- Role
- Lead UX Designer · Sole designer on the project
- Timeline
- 2022
- Team
- Solo designer
Owners + a developer - Tools
- Figma
01 · Project
Identity verification, without the data trail.
The goal of the Imme app, first and foremost, is to let users onboard with partnered businesses. This process is what's known as a KYC (Know Your Customer) service in the industry. But Imme re-imagines KYC by creating a closed and secure ecosystem: the process happens without sharing identifiable data about the user with partnered companies.
The result: personal information stays safe even in the event of a data breach to a partner's security system. Identity gets verified; identifiable data doesn't get exposed.
02 · Discover · Competitive Analysis
Learning the KYC space first.
I started by researching existing competitors in the KYC space, and asked the owners how they saw Imme situated within the existing market. Looking at what was and wasn't working in shipped products gave me a starting point for my own mockups, and let me ask sharper questions back to the owners about what Imme should and shouldn't try to be.
Competitor
Jumio
"Jumio protects the ecosystems of businesses through the Jumio KYX Platform, a unified, end-to-end identity verification and eKYC platform offering a range of identity proofing services to accurately establish, maintain and reassert trust from account opening to ongoing transaction monitoring."
03 · Outcome
Designed and handed off before launch.
Working closely with the owners and developer, I created the brand guidelines for Imme across marketing materials, web, and app assets. I also designed the initial workflow and visual direction for the Imme app itself. However, I left the company before the app was formally introduced to market.
04 · Brand Guidelines
A visual language for trust.
Imme is a verification product, so the brand had to read as confident and human at once. The guidelines covered the logomark, colour, typography, and a small set of illustration rules used across the marketing surfaces and the app itself.
05 · CycurID Onboarding
The training app, end-to-end.
The CycurID training app sits in front of Imme. It earns trust before the real onboarding asks for it: explaining the process, naming the protections in place, and rehearsing what users are about to do.
06 · Imme Onboarding & App
Trust-building, in the first 90 seconds.
Once users finish the training, they land in Imme. The first run walks them through email, phone, liveness, and ID verification without ever feeling like a form. Below: the onboarding flow and a walkthrough of the app proper.
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